Content Marketing Manager – Azalead

Paris

About Us

Azalead is a pioneer in the fast growing Account Based Marketing (ABM) category. We are an international Enterprise SaaS company with offices in Europe and the USA. We are expanding globally. We offer competitive salaries and lots of opportunity for professional growth.

The role

Azalead is a pioneer in the fast growing Account Based Marketing category. We are an international Enterprise SaaS company with offices in Europe and the USA. We are expanding globally. We offer competitive salaries and lots of opportunity for professional growth.

We’re looking for a Content Marketing Manager.

  • Global role based in Madison, Wisconsin or Paris, France, reporting to CMO;

  • Focus on B2B content marketing and account-based marketing.

  • Interfaces with marketing, product and customer success teams.

Main responsibilities

  • Drive the content marketing strategy and creation process.

  • Write copy for Website, articles, blog posts, infographics, email campaigns and press releases.

  • Manage external content producers.
  • Propose and develop white papers & webinars (internal, with partners and with analysts)

  • Propose and develop videos and animations (top / mid / bottom of funnel)

  • Create selected sales tools (presentations, datasheets, success stories, etc.)

  • Ensure that all marketing and sales documents  and communications stay on message.

  • Maintain content and messaging repositories for the rest of the company.

  • Work closely with marketing operations to meet all publishing deadlines.
  • Manage content and social media interns.

Social Media

  • Develop social media strategy and content

  • Work with CMO and sales ops on social selling programs

Communications

  • Interact with analysts, journalists and influencers (F2F, social media, briefings)

  • Animate or present in workshops, webinars and other promotional marketing events.

Personal skills and experience

  • Marketing skills

  • 5+ years of experience in B2B marketing

  • Working knowledge of the complete marketing mix

  • Particularly familiar with B2B content marketing and demand generation

Organization and effectiveness

  • Reliable: “say what you will do and do what you said”

  • Hands-on: able and willing to produce quality work personally without delegating

  • Self-motivated and able to take initiative

  • Team player: enjoys collaborating with colleagues across departments

Communication

  • Native written and spoken English

  • Able to write high quality marketing material

  • Able to give impactful presentations (prospects, conferences, webinars, videos)

Education

  • Business degree, MBA is a plus