CRM MANAGER, MARKETING TECHNOLOGY – BLIZZARD

Île-de-France

Job Description

Blizzard Entertainment Europe is looking for an eCRM Manager to join the Marketing Technology team. This person will work alongside our existing eCRM Managers to further develop our email marketing campaign strategy and execution, in coordination with the Digital Marketing, Publishing, eSports and Development teams.

Reporting to the Manager, eCRM.

Responsibilities

Manage, optimize and extend the CRM program
Define and detail future eCRM/CRM program schedule along with the EU Franchise and Global CRM teams
Define and focus on local / country-specific related programs to address specific offers and needs
Coordinate and communicate with various teams on content-creation, testing, and validation
Help define and maintain eCRM software filters, rules and conditions
Identify and help prioritize features, data attributes, and automations for eCRM product development in coordination with HQ teams
Participate in Consumer Insight and surveys and specific consumer data analytics (customer segmentation, satisfaction measurement etc.)
Provide campaign details including controls to Analytics team for campaign reporting
Produce monthly and quarterly campaign reporting, advising on performance and future optimizations
Identify new areas of campaign revenue and optimize existing sources

Requirements

A minimum of 5 years work experience in eCRM / CRM
Good technical understanding of software architecture and customer databases
Experience working with Salesforce/Exact Target, including Journey Builder and Automation Studio
Strong understanding of AMPscript language use for personalizing content
Familiarity with SQL or Salesforce Object Query language
Strong understanding of data segmentation and targeted messaging
Good understanding of subscription revenue business models as well as sensitivity to business goals and perspectives
Proven experience of email production, design and testing
Excellent organizational skills and commitment to detail
Proven RoI-focused campaign management skills
Solid grasp of email design and best-practices
English copywriting experience for marketing campaigns or similar
Excellent project management skills
Strong interpersonal and diplomatic skills
Proficiency in Microsoft Excel, Word, and Outlook
Bachelor's degree or equivalent experience

Pluses:

Experience of implementing eCRM software in previous companies
Familiar with managing campaigns in multiple languages
Knowledge of HTML and CSS
Expertise in consumer data analytics and campaign reporting (including analytical and reporting software)
Experience with working in B2C and/or new tech startups
Work experience in a company with a subscription-based revenue model (ISP,TV etc.)
Fluency in other European languages
Passion for gaming, and a good knowledge of fantasy and sci-fi
Interest in technology and social media
Required Application Materials

Resume
Cover Letter which should include:
Why you are interested in working at Blizzard
**Only submittals with Cover Letters will be considered.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

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