Coinhouse is the trusted partner for investment in cryptoactives. With an online platform and a physical space in Paris since 2014, the company supports professionals, individuals and institutions in the finance of tomorrow.
Description of post
The marketing & product team is growing at Coinhouse! Following the revamping of our online platform and our Series A fundraising, we are looking for a highly motivated self-starter digital expert to help us grow our client base and create retention.
You will be part of the Marketing team and will report to the COO. You will work closely with our teams in charge of communication & community management, editorial content, product and tech. You will manage a junior acquisition specialist.
You will define the strategy and manage our digital acquisition and marketing automation activites.
Your role is to increase our leads through digital channels. You are responsible for ensuring the efficient day to day management of acquisition campaigns.
Traffic Acquisition & Marketing Automation
- Allocate marketing budgets based on campaigns ROI
- Manage the setup, optimization and follow-up of the performances of our web campaigns (Adwords, Bing, re-targeting etc)
- Manage our affiliation program
- Activate different types of traffic campaigns (Facebook, Youtube, remarketing, affiliates, bloggers, influencers)
- Focus on ROI with proactive suggestions, new propositions, improvements
- A/B Testing and conversion optimization
- Work on website SEO optimizations based on contents mostly produced by our editorial team (crypto & blockchain technologies research and analysis team)
- Setup (production) and monitoring of automated emailing campaigns and newsletters
- Increase performance of customers base (LTV, decrease churn, ...) based on different startegy (emailing, sms, actionnables,...)
KPI’s & Reporting
- Liaise with the finance & BI team for setup of reporting for the management
- Analysis of campaign performances, platform performances (existing customers) and KPIs follow-up
- Cross reference of analytics system for analysis and interpretations (including data vizualization tool)
- Provide actionable advice based on these reportings
The candidate shall be business oriented and have strong analytical skills. He/She will also be in charge of data analysis: delivery and analysis of Coinhouse business KPIs.
Qualification & Skills
Experience & qualification
- At least 3 years’ experience in a similar traffic position (on agency or client side)
- Creative thinker and problem solver
- Data driven and research oriented
- Knowledge of Google Analytics, Google Tag Manager and other web analytics tools
- Proficiency in marketing automation, CRM, campaign management software
- Fluent in English
We are looking for someone who is/has :
- Passionate : actively follows new online marketing trends and practices
- Strong quantitative, analytical and problem-solving abilities
- Strong organizational, planning and time management skills
- Excellent communication and interpersonal skills
- Able to work proactively and independently
- Interested cryptoassets and blockchain technologies
Coinhouse leads the crypto business which is going to disrupt the financial industry. We offer an unique working environment with a team composed highly talented and motivated people with international backgrounds.