A job application usually presents itself with two familiar names - CV and Motivation Letter. While it is never a question whether or not sending a CV is important in order to apply for a job, there is very often a hopeful wondering about the Motivation Letter's "optional" nature. So, is motivation letter important?
Our professionals share 10 detailed answers on "is motivation letter important"-
1. MANAGING SEVERAL APPLICATIONS
Getting a job is difficult. Which means that a job applicant often has to apply to a large number of applications over a period of time. This is why the question of the importance of motivation letters arises in the first place - "Where am I going to find the time to write so many customized motivation letters?" There is one answer to this-
"SENDING ONE GOOD JOB APPLICATION IS
BETTER THAN TEN QUICK ONES"
While the following points will also provide answers to whether motivation letters are important, it is quite relevant to say that a complete file is better than 10 sent in a rush. If you are like a robot who is just sending out CVs on those "Easy Apply" jobs on Linkedin, those assembly lines might not do much business.
2. APPLYING TO GOOGLE AND ADDRESSING TOYOTA
Every applicant thinks that they are the only one who sent a couple of motivation letters with the name of the wrong company, or the wrong date, and so on! But according to our professionals, it is more common than you think. The reason? Random customization.
"CATEGORIZE MOTIVATION LETTER
TEMPLATES & KEEP THE NUMBER OF CHANGES FIXED"
It is true that the Motivation letter is less important than the CV, but takes more changes per application. However, hard work should go along with smart work. In order to avoid the fear of not making enough customization and therefore wasting time on re-reading the motivation letter to ensure that you are not writing the wrong company name, memorize the number of and the places where you need to make the small amendments. However, it does not mean that you should change the company name, the date, the job position name and send the motivation letter. The same advice applies to larger changes such as a line or two about your motivation or your profile's relevance to the target job. This is explained in detail in point 5.
3. BUT THE JOB DESCRIPTION SAYS IT IS OPTIONAL
The job description also probably says "a motivated and passionate candidate will fit our requirement". Your willingness to write a motivation letter might reflect the efforts you are putting into your application.
SENDING A MOTIVATION LETTER MIGHT NOT MEAN MUCH, BUT NOT DOING SO
WOULD SHOW THAT YOU "JUST DON'T CARE ENOUGH"
It means that when an employer sees your application with relevant documents like a well written motivation letter, they might not say "this applicant will go to the final round" or "hired", but they will definitely say, "this looks like a serious candidate" who actually cares about the position. Therefore, do not fall into the temptation of not attaching the "optional" motivation letter.
4. WILL THEY READ IT?
Too much of anticipation is not good. Even if only one out of ten recruiters would probably read your CV, it is highly likely that all of them will notice that you are one of those few who "did not send any". So, as long as there is no way to figure out which recruiter will actually read the motivation letter, do your best to write each one of them, without thinking of it as a waste of time.
THE REAL QUESTION IS - "WHAT IF THEY READ IT?"
You might be losing out the chance to convey a strong message or your plus points to the recruiter, if you are not writing your motivation letter well. So, customize each motivation letter, write your relevant plus points on each, and do send it as long as there is an option to do so.
4. IS CUSTOMIZING THE MOTIVATION LETTER IMPORTANT ?
Think from the perspective of the recruiter - she or he has a job to do - and they must do their job well because it has an impact on their life as well. Therefore, if the recruiter is looking for an Online Marketing Manager, and your "standard" motivation letter explains how you are good at "team management", you are "hard working", etc., it will be overpowered by something that says "proficient in Google Analytics" with a few words on the objectives achieved!
"YOU ARE THE ONE TO TAKE CARE OF YOUR APPLICATION"
With hundreds of application for each job opening, the recruiter - no matter how kind - has to be efficient and not take a lot of time to interpret your motivation letter. They will get what you tell them precisely in your letter. So keywords and relevancy is definitely important!
These tips by professionals will definitely help you to decide on the question of "is motivation letter important".
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Read more - 10 Tips on how to create a professional CV