Precision Marketing Global Manager – Danone

About Danone

Danone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

 

OUR MISSION

 

Each time we eat and drink, we vote for the world we want to live in.

 

Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

 

ABOUT YOU

 

• Strong experience in marketing/digital covering any of the following digital fields : digital media, digital marketing, e-commerce, social media, search, CRM

• Strong background in both brand and media strategy and planning

• Understanding of all disciplines within the marketing mix

• Knowledge of marketing/communication in the digital/social world

• High interest for data driven approaches

• High leadership & influencing skills

• Ability to commit people to change

• A collaborative working modus

• Multi-cultural management skills

• Full fluency in English, ability to communicate and convince

 

ABOUT THE JOB

 

CONTEXT

 

Danone is seeking the next generation of innovative individuals with a hunger for innovation and a passion for digital to join our Global Digital Team !
We're leading the transformation to build cognitive businesses. Data-driven Marketing is where strategic thinking, an agile mindset, and innovative digital technology are applied to create exceptional customized consumers experiences - all fueled by data. Our team will use deep analytics, marketing insights, and technology to build the next generation of marketing tools and platforms. You will have the opportunity to impact Danone's brands digital plans and work within a dynamic team.
Empowering local team across countries -through close collaboration will be at the core of the change.

 

 

WHAT YOU WILL RESPONSIBLE FOR

 

- Ensure excellence of precision marketing methodology execution across all countries (Europe, Asia, LATAM, NORAM) : workshops facilitation, daily basis support to the team
- Bring precision marketing methodology to the next level adding complementary fields (search, conversion, automation of the process)
- Ensure digital tools adoption by all digital and marketing teams
- Lead the global digital scorecard to monitor performance based on dashboarding tools
- Become the key contact for digital managers in all countries/businesses